At Michigan Marketing Firm, we believe digital marketing is comprised of four main ingredients: the right message, the right people, the right platform, and the right time. The list of ingredients is simple as can be—but it takes the right chef to bring them all together cohesively.

Thats where we come in.

With a comprehensive menu of customizable and award-winning full-service marketing solutions, strategies, and data-driven tactics, we promise each and every one of our clients a unique, customized, and user-focused approach to most accurately and creatively assess their business, their needs, and their target audience.

Our digital marketing specialists take a comprehensive approach to distinctly transform your company's unique digital marketing strategy. Starting with research and planning and continuing through near-constant optimizations and insights to maximize your return on investment, Michigan Marketing Firm is ready to help you take your company's digital marketing to the next level.

Our experience in creating data-driven, journey-based marketing strategies enables us to serve clients effectively across a wide range of industries.

Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas for how to best reach your target audience.

We formalize and document our analysis as an audit that contains our key discoveries and takeaways.

Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we research what problems your audience faces and what makes them tick, so we can connect with them and leave a lasting impression.

Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.

Data is essential, but the larger challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your core audiences. Our experienced marketing strategists do all that and more.

Your strategy is then built into an easy to understand presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a roadmap to success.

Whatever combination of paid, owned, and earned media channels we recommend, Michigan Marketing Firm uses data and experience to determine where your marketing will have its greatest impact. We will then produce a marketing plan utilizing each of the ideal channels to its fullest.

Once you and your team are ready to implement our digital marketing strategy, we can help with transitioning to your new strategy. No matter which direction our strategy takes us, we have the tools and expertise to execute.

If we recommend new creative asset creation, we’ll use our strategy to create visually compelling, story-driven content that turns our insights into brilliant marketing executions.

Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust your strategy accordingly.