eCommerce Website Design Matters
Creating unique user experiences is key to seizing market share – and winning customers’ hearts. When the right products, design, features, and branding come together, users have more reasons to stick around – and more incentive to buy.
We’ve been designing high-performance websites for over a decade, and eCommerce sites are at the core of our expertise. We’re focused on creating strategic, compelling designs that deliver unique experiences, driving purchases and bringing users back again and again.
An estimated 1.92 billion people, nearly a quarter of the world’s total population, purchased goods or services via eCommerce in 2019.
The eCommerce Development Process
Polished and tested for over a decades, our process incorporates extensive user research, strategic insight, and experience-driven design to create websites that engage users and deliver business results.
Discovery + Audience Research
We start every eCommerce design project by conducting stakeholder interviews, and combing through data and industry trends, to get a clearer picture of your business.
Understanding your audience is just as important as knowing your business – our team zeroes in on your audience’s problems, needs, and motivations, discovering what their interests are and what drives their shopping behavior.
Strategy Building
It takes a team to build a strategy. Once our team's initial research is completed, an experienced website strategist pulls together experts from multiple disciplines to a set strategic direction and gather insights.
Once we’ve identified the ideal strategy for your project, we present our findings and recommendations to you and your team, and lay out the next steps for developing your eCommerce website.
Planning
Our UI/UX team takes what we learned from our strategy sessions to create a sitemap, which is a blueprint for the site’s hierarchy and structure. At the same time, our team puts together a list of technical requirements and specifications for the site to ensure it performs as intended once it’s developed and deployed.
With the structure in place, the UI/UX team creates a wireframe of the website that shows the layout of the page and how users will interact with it, ensuring that every scroll and click turns into a positive and cohesive experience.
Design
The design is where your new user experience truly takes shape. Starting with an exploratory session, we work collaboratively with your team to define the website’s visual style.
Working from the wireframes our team built, a designer brings our artistic and strategic concepts to life by crafting full-color mockups of key site pages for desktop, mobile, and tablet.
eCommerce Development
At this stage in the eCommerce website development process, our team turns form into functionality, breathing life into our designs and adding the features that ensure optimal performance and a fluid user experience.
Testing + Launch
As part of development, we provide QA and testing to ensure that your eCommerce website is fully functional and ready to go. Running tests on over 500 checkpoints, we check your site’s performance, reliability, security and confirm it meets our planned benchmarks. After all passing all benchmarks and tests, we’re ready to launch your new eCommerce website.
Growth statistics show retail ecommerce sales amounted to $4.28 trillion in 2020. By contrast, retail sales worldwide fell 3% to just under $24 trillion.